LINDSEY SCHROEDER (she/they)
512-227-1161 | lindsschroe@gmail.com | Chicago, IL, USA | linkedIn.com/lindseyeschroeder
CAREER SUMMARY
15+ years experience building brands from the ground up with a specialization in content creation and copywriting. More recently, I have focused on producing and editing video, audio, and graphics to aid marketing and branding initiatives. I also have a background in performance, including theatre, improv, sketch comedy, storytelling, and voiceover. I am highly adaptable, a quick learner, and mostly self-taught.
EDUCATION AND CERTIFICATION
BA Journalism | Texas State University 2009
TECHNICAL SKILLS
Social media copywriting and scheduling (via Hootsuite, Sprout Social, Sprinklr) | Video and audio editing (via Filmora, CapCut, Audacity, Canva) | CMS Management | Email marketing and automation (via MailChimp, ActiveCampaign) | Graphic design (via Canva) | Website and marketing analytics (via Google Analytics, Matomo)
WORK EXPERIENCE
Senior Content Marketing Manager | Datalogics, Inc. | 2019-2026
● Led the strategy and execution of all marketing content and branding initiatives
● Managed content creation and amplification across multi-channels, including website, blog, YouTube, social media (LinkedIn, X, Facebook), email, and third-party content streams (i.e. The PDF Association)
● Grew social media following by over 25% and YouTube subscribers by over 100%
● Spearheaded video strategy and execution, including writing scripts, creating videos, editing, and recording voiceover
● Created and distributed monthly/quarterly email newsletters (avg. 35% open rate, 2.5% click-through rate)
Social Media Coordinator | Social Tribe | 2016- 2019
● Managed social media accounts for several high-profile clients (SAP, SuccessFactors, Panera Bread)
● Wrote, scheduled, and tracked social posts and conveyed progress and reporting to clients
● Helped launch and manage an influencer marketing program - including discovery, outreach, and overseeing contracts and deliverables
Communications and Marketing Coordinator | Archway Home Remodeling | 2012- 2016
● Managed all marketing tasks including social media, blogs, websites, paid search, and print ads
● Oversaw a full rebranding project, including name change
● Took before and after photos and videos of home remodels and added them to
website/social channels
● Engaged with prospective and returning customers in the showroom to showcase our
products
● Increased social media engagement by over 25%
● Curated Pinterest boards and linked them to our blogs to increase reach and backlinks
Additional experience, including contract and freelance work:
● Social Media Manager - Jean Bremer (Writer/Author) - 2024-2025
● SEO Copywriter - Austin SEO Specialists - 2010-2012
● Season Subscription Sales and Box Office Support - Paramount Theatre - 2009-2010
References available upon request